Note to Self

No, people (most people) don’t do things only for money. There’s usually a minimum threshold that gets someone to pick a job and stick with it, but beyond that, the things we do are expressions of who we are and what we love and the impact we wish to make, not selfish acts designed to earn a few extra bucks. (No one paid you to read this post, I bet).

All other things being equal, people pick what pays the best. All other things being equal, people buy the cheapest one. Fortunately for marketers, all other things are rarely equal. People don’t all sign up to work at Goldman Sachs. Most of the meaning and activity in our lives comes from the things we do for free, or the choices we make about work, not the financial exchanges we do to support ourselves.

Next time you catch yourself following the money, it’s worth another look. Follow the non-money first.

Seth Godin

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s