Spin

Couldn’t resist this article, especially the following tidbits:

. . .political season is just so w e i r d.

The spinners lie constantly. They lie with a straight face. They lie sentence after sentence, relentlessly.

Like the uncanny valley, we don’t really know what to do in the face of non-stop lying. Is this person an alien? Do they think we’re stupid? How are we supposed to respond to the onslaught of disrespect?

I wonder if this election is going to mark the end of classic spin or the beginning of a whole new class of even slicker lying.

All I know for sure is that it gives me a headache.

-Seth Godin, Spin

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