Poignant and true:
Consider two eggs:
If I go the local diner, I can get a high quality diner egg, over easy. The egg is a standard manufactured egg, created in quantity by drugged chickens in prison.
If I make an egg at home, I’ll use a free range egg from the farmer’s market, which I’ll happily pay 39 cents for. This egg tastes like an egg, and the extra money pays for a local farmer and a (slightly) happier chicken.
-Seth Godin, Quality, scale and the regular kind
Now, Seth’s post is about the minor cost of major improvements in subjective quality. But I’m going to pretend he was writing about the chickens. Drugged chickens in prison, specifically.*
And it’s not just the chickens. It’s the cows and the pigs and every other food animal that somehow finds its way to your grocer’s fresh meat department. UNLESS you happen to shop at an HEB or Central Market or Whole Foods or specialty grocer or a local farmer’s market, where you can purchase free-range, hormone- and antibiotic-free beef, pork, poultry, and eggs.
Yes, it’s more expensive and more difficult to acquire, but only slightly. It’s also more humane and generally tastier. It doesn’t contribute to the drugged torture of some defenseless animal, but rewards conscientious farmers who care about their product, their environment, and our health.
*side note: is that not the funniest turn of phrase you’ve heard today?